How many of us have arrived late at an important meeting because we could not find our car keys from our messy handbag? Or how many have had to pay double for an expensive prescribed drug thinking we have lost it somewhere, but months later found it dumped somewhere in our handbag. Well, I am sure a lot of us come into that category.
Considering such situations, I thought to myself, what if a woman needs to take her medicines in an emergency but is not able to find it in her messy handbag. Or what if a woman gets a call at her work from her child’s school stating that the child needs to be taken to the hospital in an emergency, but wastes her couple precious minutes in search of her car keys. At that moment, we decided to come up with this beautifully and sensibly designed designer handbag that would keep every women’s everyday items in her bag extremely organized.
The innovation we thought about to resolve the above problem was to design the pockets of the handbags with clearly written labels on it. Many companies are providing handbags with multiple pockets, in fact so many pockets that it leads a woman with more confusion as to where has she kept an item she uses every day. No pockets have labels on it to keep a busy woman’s life more organized.
Hence we came up with the labels that are important and carried by almost any women.
- Important – for cash, IDs and credit cards
- Health – to keep medicines and bandages
- Electronics – to keep Phone, USB Drive and Headphones.
- Refreshments – to keep energy bars, Snacks & mouth fresheners
- Beauty – to keep makeup and cleansing tissues
- Feminine – to keep personal hygiene products
Since our target woman is a working woman, we also made sure that she could carry a 13″ Inch laptop. Furthermore, a USB Charger provided in the electronic section would give a woman peace of mind that in case she runs out of battery for an important call, she has a portable charger to keep her phone is use.
Lastly, to provide with more organizational facilities, we have also designed a hook for a key chain and a separate pocket for sun glasses to keep it protected and free from scratches.
Now, here is a handbag that we call “Tabulate” to keep things easily accessible and organized.